Italy is known for its passion and sense of design - from fashionable clothing, to elegant furniture and even for its savory culinary arts. Americans often travel to Italy, to get a taste of Italian culture and to experience its style, sophistication and zest for life.

With the opening of the new Berloni America - now Americans can more easily experience great Italian tradition in their own homes and offices - through the emotion, passion and innovation of Berloni products. Based in Michigan, the new U.S. Berloni 15,000 square-foot headquarters showcases the most comprehensive selection of Berloni modular systems in the United States, featuring 15 Berloni kitchen, living, bedroom and bath displays, as well as office suites. A joint venture between Michigan-based businessman Robert Nusbaum, and Roberto Berloni, General Director of Berloni S.p.A., Berloni America was established to make the buying of Italian kitchens and furniture more affordable and accessible through a network of quality dealers around the country.

"Our English-speaking customer service representatives make it easy for dealers and designers to facilitate the purchase of Italian-made products," said Nusbaum. "Our high-level of service, in conjunction with Berloni's commitment to create mid-level priced products that suit the American market and fit with American-made appliances, owning the 'sought-after' Italian kitchen is more possible than ever."

When entering Berloni America, one immediately understands the Berloni brand. A welcoming modern design, visitors appreciate the attention to every detail and the versatility of product offerings. Design specialists at Berloni America are on hand to assist dealers create a unique environment for their customer's home or office.

"The Berloni America team has made a world of difference in the purchasing of Italian-made furniture and streamlining the purchasing process," said Berloni dealer, John DeGiulio of Michigan-based DeGiulio Kitchen and Bath.

Modular kitchen designs unite functionality, beauty and quality. Berloni also offers bedroom and bathroom furniture, featuring wardrobes, beds, children's bedrooms, living rooms, armchairs, sofas, bathroom cabinets and decorative objects. All Berloni products are eco-friendly and adhere to strict European environmental standards.

Providing products for the Home is a comfortable place for Nusbaum. Previous to opening Berloni America, Nusbaum served as executive vice president of Michigan-based New York Carpet World, which at the time was the largest carpet retail chain in the United States.

"We are thrilled to be entering the U.S. market more significantly and working with Rob Nusbaum and his team," said Berloni. "My father and uncle started Berloni 50 years ago, and would be proud of this showroom - and proud to have more Americans experiencing the Berloni lifestyle."

Italy-based Berloni is an international industrial group which designs, builds and distributes furniture and decorative objects across four continents (Europe, Africa, Asia and America) and in more then 50 countries. Hundreds of qualified sales outlets, agents, and importers distribute Berloni's Italian-made products that have a unique style which convey reliability, flexibility, creativity and functionality.

Berloni America, www.berloniamerica.com, is located at 1699 Stutz Drive (across from the Michigan Design Center) in Troy, Michigan. If you are interested in becoming a Berloni America dealer and for more information, please contact 248.649.8766.